Privacy Policy

Last updated: March 11, 2026

The short version

  • We collect only what's needed to run the service — account info, projects, and usage data.
  • We don't sell your data, show ads, or use third-party trackers.
  • Kids under 13 get extra protections — see our Children's Privacy Policy.

Parent or guardian? If your child is under 13, please review our Children's Privacy Policy for details on how we protect their information, including COPPA compliance.

PlaySprig ("we," "us," or "our") operates the PlaySprig platform at playsprig.com (the "Service"), an AI-powered game creation platform for kids. This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Service.

If you are a parent or guardian of a child under 13, please also review our Children's Privacy Policy. Where the children's policy applies, it controls for users under 13.

1. Information We Collect

Information you provide

  • Account information such as email address (for email-based signups), username (for child-style signups), password (stored in hashed form), and age provided at signup.
  • Parent contact information for under-13 users, such as a parent or guardian email address for consent and account management messages.
  • Projects and content you create in PlaySprig, including game code, asset selections, project names, and revision history.
  • AI request content, including prompts and AI responses for generation and safety/abuse controls.

Information collected automatically

  • Usage and account state data, such as daily generation counts, account status, and timestamps related to verification or parental consent flows.
  • Rate-limiting and abuse-prevention data, including IP-based counters needed to limit account creation and AI usage abuse.
  • Authentication cookie used to keep you signed in (`playsprig_token`).

2. How We Use Information

  • Provide, operate, and maintain the Service.
  • Authenticate users and secure accounts.
  • Process AI generation requests and return results.
  • Enforce generation limits, detect abuse, and protect service availability.
  • Run parental consent and email verification workflows where required.
  • Communicate account, security, and support updates.
  • Improve reliability, safety, and product quality.
  • Comply with legal obligations and enforce our terms.

3. How We Share Information

We do not sell personal information. We may share information only in the following limited cases:

  • Service providers that help us operate the platform, such as AI processing providers, email delivery providers, and cloud infrastructure providers.
  • Legal and safety disclosures when required by law, legal process, or to protect the safety, rights, or security of users and the public.
  • Business transfers if the Service is involved in a merger, acquisition, financing, or sale of assets, subject to appropriate protections.

4. Data Retention

  • We keep personal information for as long as needed to provide the Service and for legitimate operational, security, and legal needs.
  • Under-13 accounts that do not receive parental consent are deactivated after the consent window expires.
  • You may request deletion of your account and associated data by contacting us (see Contact Us below).

5. Security

We use reasonable technical and organizational safeguards to protect information, including encryption in transit, access controls, and hashed passwords.

No method of transmission or storage is perfectly secure. We cannot guarantee absolute security.

6. Children and COPPA

PlaySprig is designed for young users, and we apply additional safeguards for children under 13, including parental consent workflows. Please review our Children's Privacy Policy for full details.

7. Your Choices

  • You can update certain account information inside the product.
  • You can log out at any time, which clears active authenticated sessions in your browser.
  • You can request account/data deletion by contacting us at hello@playsprig.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last updated" date and, where appropriate, provide additional notice.

9. Contact Us

If you have questions or privacy requests, contact:

PlaySprig Privacy Team

Email: hello@playsprig.com